Before monmon.design
Campaign, brand and ad work art directed and designed while I was at agencies and in-house teams. These accounts belonged to the companies I was with at the time, not to monmon.design.
As Chope's in-house Senior Designer I focused on advertising for the brand. Foodie Fest was my first big project there, and the fun of it was working across so many different collaterals.
A retainer account from my time at a previous agency, mostly social media with print running alongside it: train stickers and newspaper ads. The GoEZ work is the pitch my team and I put together to hold on to the account, and it won us another two years of it.
A pitch I won for the agency I was with, and an account we kept for three years until I left and a colleague took it on. The concept defines life in different ways through the construct "Life is...", kept deliberately carefree, with the emphasis on Life echoing China Taiping opening up its life insurance business. The final run narrowed to the three words the client felt carried their product group best.
A DBS and POSB retainer from my time with an agency. These are ads we made for POSB, running across their insurance and savings plans.
Two publications for LTA. The annual report came first, taken on as a freelancer for the company I later joined, and that year's edition looks at technology folding into the daily lives of commuters. I partnered with an AD who managed the onsite shoot and the DI work. CONNECT is LTA's online newsletter, where the design, photoshoot art direction and layout follow each issue's theme and what its articles need.
