Rebranding

konopi

Formerly CMYK Outdoor Furniture, the brand was repositioned as Konopi, a stylised take on the word "canopy". The new name and visual identity marked a shift towards a more contemporary, design-led brand built around modern outdoor living.

The identity balances simplicity with character, using a distinctive wordmark, colour system and visual language to create a brand that feels approachable, memorable and adaptable across both print and digital applications.

Outcome

The rebrand gave Konopi a clearer and more cohesive identity, creating a consistent foundation across its marketing, sales and brand communications while helping distinguish it within the outdoor furniture market.

Brand Identity Art Direction Visual Identity System Marketing & Sales Collateral
konopi brand identity
konopi catalogue spread konopi print collateral
konopi brand application
konopi namecard and stationery konopi brand detail

Other Projects

Arvo, UX/UI and product design See Project
DBS, publication design See Project