SPRG | IMDA

In partnership with SPRG, we designed an interactive digital publication for IMDA's Skills Framework for Media. With a large volume of interconnected information spanning career tracks, job roles and skills, the challenge was to turn a complex framework into a resource that people could navigate and understand with ease.

Design approach

We created a clear information hierarchy and intuitive navigation system that helps users move between career tracks, roles and supporting information without losing context. The visual system was designed to make dense content easier to scan and understand, while interactive elements turned a long-form publication into a more usable digital resource.

The experience also had to work within the technical constraints of a downloadable PDF, balancing navigation, readability, mobile viewing and file size without compromising the integrity of the information.